The San Francisco, California based Zynga finally introduced its own online game platform, Zynga.com, in March 2012. Previously, Zynga has an ongoing five year agreement with Facebook to provide a platform for its games such as FarmVille. The agreement between Facebook and Zynga provide mutual financial benefits to both companies and Facebook recently admitted that the agreement with Zynga generates 12 percent of its revenue.
Zynga.com also allows other rival game developers to feature on Zynga platform for an undisclosed share of revenue. In order to play at Zynga.com gamers log into the site using their Facebook account and use Facebook payment system for purchases. When logged in, Zynga is coordinating among players those who want to play with other unknown players.
There are about 240 million customers at least play a game once a month on Zynga.com. Facebook takes about 30 percent of revenue for using its payment system. Even though Zynga doesn’t disclose how much they charge for other developers to publish their games, it is anticipated at about 30 percent.
Zynga provides a platform for smaller game developers to create and display their talent. Together they will challenge the industry behemoths like Electronic Arts.